Marketing to Medicare or Medicaid Beneficiaries - What You Can and Cannot Do
OVERVIEW
Because the Anti-Kickback Statute is so broad it what itproscribes, healthcare organizations, conducting what would be normal marketing
activities in other industries, have run afoul of the Statute on numerous
occasions. The Statute and the regulations only tell part of the story. This
program will review not only the Statute and its safe harbors, but will provide
an in-depth overview of OIG guidance and advisory opinions dealing with
marketing activities, as well as a review of case law regarding marketing
behavior.
WHY SHOULD YOU ATTEND
If your organization, be it a hospital, physician practice, DME
provider, or any other provider offering healthcare services or supplies,
engages in marketing its product or services, care must be taken to ensure that
the organization does not run afoul of the Anti-Kickback Statute. This program
will review not only the Statute itself, and the safe harbors, but will also
critique the case law, OIG advisory opinions, and OIG compliance guidance to
help you understand what you can and cannot do with engaging in healthcare
marketing.
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| Medicare Marketing Do's and Dont's |
AREAS COVERED
- A brief review of the Anti-Kickback Statute, what it is
and what is prohibited
- A brief review of the safe harbors that relate to
marketing activities
- A review of the OIG advisory opinions as they relate to
marketing
- A review of OIG compliance guidance as it relates to
marketing
- An overview of case law relating to marketing
activities Strategies that should be taken to preclude liability
WHO WILL BENEFIT
- Hospital executives
- Physicians, including dentists, podiatrists and
chiropractors Physician practice executives
- DME provider executives Ancillary service providers
- Ancillary service provider executives
- Attorneys representing any and all of the above
LEARNING OBJECTIVES
When you finish this program, you should have a good
understanding of what you can and cannot do with regard to marketing
activities. The penalties for not conducting a marketing program correctly can
be severe, including exclusion, civil monetary penalties and even criminal
prosecution.
For more detail please click on this below link:
Email: support@trainingdoyens.com
Toll Free: +1-888-300-8494
Tel: +1-720-996-1616
Fax: +1-888-909-1882
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