Structuring Life Sciences Content – An Insight
Document management plays a key role in successfully managing life sciences content. A research revealed that one of the biggest challenges faced by life sciences marketers is content overload and the problem is still ongoing. Only 13% of Pharma and biotech marketers and 17% of med tech marketers think they control content properly. Biotech, med tech, Life Science and Pharma industries are trying various means and ways to tackle the growing volume of content. But content strategy and objectives are not clear to most of the marketers in the industry. The three challenges of content marketing in life sciences are 1. Creating the right content by complying with the regulatory environment Marketers struggle to learn how their sales cycle works with that of their customer. Creating valuable content that clarifies all your customers’ questions is vital for positive sales interactions and performance. Together, don’t miss that evolving regu...