Employee First – Consumerization of HR
Most organizations attribute their success to having made a conscious effort to put the customer first. Now, some organizations are also applying the same principles to employees. Using this Consumerization of HR approach, organizations view employees as customers and serve their needs, in the same way, resulting in stronger employee engagement, loyalty, and improved resource planning. After all, it is employees who serve on the front lines of customer service and represent the company as brand ambassadors. It is employees who help meet business objectives. And it is employees who are ultimately responsible for the organization’s success. Defining Consumerization of HR If a company wants employees to make a me aningful contribution, it needs to invest in and treat employees as if they were customers. This customer-centric approach to human resources can be referred to as “consumerization of HR services”, to manage employee needs by coordinating points of contact across the orga...