Increasing market share by increasing share of mind
OVERVIEW An understanding of what branding really is and the steps to an effective brand strategy. An understanding of how the brain thinks and the four thinking/buying styles that govern how people buy products and/or services. Examples of people and companies for each buying style. How do successful brands reach more than one buying style? How this process (BrainBranding) applies to both product/services and also personal brands. How to better communicate with prospects to make sure that your brand resonates with more of them and develops a relationship. WHY SHOULD YOU ATTEND Fear: Many brands fail to differentiate themselves from the competition because they often try to emulate what the other successful competitors have done with similar products or services. Marketers are afraid that customers won’t recognize and value the differentiating key points of the brand and therefore they try to say the same thing and offer the same be...