Training Doyens

The COVID-19 crisis has drastically impacted the business world on multiple levels, leading to operational disruptions, job losses and many more unpleasant scenarios. Numerous industries all across the globe have suffered a severe dip in demand and liquidity shortages, and many businesses had to permanently shut down their operations. The majority of workforce began working remotely and the companies witnessed a colossal workplace transformation overnight. With the pandemic still continuing, the firms are now reinventing their efforts to adjust to a “new normal”. The modes of communication and work have hugely changed and ‘business as usual’ has now an entirely new definition. The economic recession and the concerns of public health are further adding to the challenges. Undoubtedly, it’s one of the most difficult times and with the changed conditions, the businesses need to rethink their strategies to attain their former glory in the market. The HR department has a key role to play...

The world is chaotic today and people are facing unprecedented challenges. The businesses are struggling hard to stay afloat as the market trends and priorities of the customers have drastically changed. In such trying times, making a real connection with your customers using the  conventional marketing techniques  could be quite difficult. Today the brands need to be more responsible and compassionate to earn credibility and customer loyalty which could even outlast the ongoing crisis. American author Zig Ziglar had said “Stop selling. Start helping”, and now is the time to adhere to this more than ever. As the times are so uncertain, many companies aren’t sure how to frame their marketing messages or if they should really promote their product and services now. However, as the new normals are surfacing amid new challenges, it’s important to focus more on compassionate marketing. Adding value to the life of people, initiating positive changes within communities, caring fo...

 Employee Mental Health During Crisis

Global Business Arena

8 Business Lessons Learnt from COVID-19 Crisis 

Small Businesses to Survive the COVID-19 Crisis

The  COVID-19 crisis  has severely impacted businesses all around the globe but it’s the small companies that are hardest hit. Large enterprises have a better chance of surviving this crisis as they have more resources whereas for many small business owners the situation could eventually turn out to be devastating, considering the fact there is no certainty when this all will be over. A number of small companies have closed their operations temporarily and some fear that the closure might be permanent if the pandemic continues for long. Business owners are uncertain how to navigate their businesses in this turbulent time and the employees are fearing unemployment. However, the good news is that this stressful time can be used as an opportunity to drive creativity and innovation which, in turn, can help your business survive. Here are 8 tips on how your small business can survivethe COVID-19 pandemic: Evaluate Your Financial Condition It’s important to assess your ...

COVID-19 pandemic has got businesses struggling to stay afloat. Not only the economic crisis is impacting the operations, it’s also becoming increasingly difficult to navigate the situation, especially for the employers operating in multiple jurisdictions as they have to comply with numerous domestic laws and local government guidance. Amid all the chaos that the world is currently dealing with, the employers need to understand that the usual ways of doing business isn’t going to work anymore. Identifying the  COVID-19 crisis management  essentials has become critical. The focus of the world is shifting and the client/customer handling strategies and marketing approach need to be changed in the light of the current situation. Take a look at the 5 things that the business leaders must focus on to keep their business up and running even amid the coronavirus crisis. Assess the Current Market Trends Evaluating how the pandemic has impacted the market and what are the ...

Managing Remote Teams Amid COVID-19 Crisis

An economic recession is looming large on the horizon in the wake of COVID-19 pandemic and many businesses are already encountering severe financial crisis. As the authorities all around the world are enforcing strict rules and restrictions to curb the disease, entrepreneurs are growing more and more concerned about business continuity and survival. And, needless to say, until the issue is resolved the days are going to be increasingly challenging. In such dire circumstances, businesses need to understand their financial position and develop sound crisis management strategies, anticipating multiple possible scenarios, at the earliest to minimize their losses. There are glaring evidences of business failures due to financial crises in the history of mankind. The  causes of financial crisis  may vary but without a fair idea of how to navigate through the crisis, liquidity problems can force the companies out of the business. Running a business is always a challenging task, n...