Training Doyens

Building a strong brand is essential for business success. Often business owners think that having a great product and offering excellent services are enough to carve out a niche in the market. Unfortunately, in today’s business scape that is often not the case. One of the key factors of success these days is building and maintaining an impactful brand. Brand building isn’t just about the right placement of advertisements; it is more about shaping the customers’ perception of your business.  Effective branding strategies  comprise consistent and strategic efforts to create awareness and a long-lasting image of your company in the marketplace. Successful organizations focus on their branding strategy as much as they focus on their products and services. Understanding the impact of a company’s branding strategy is crucial in order to develop a brand that impresses your existing as well potential customers. Be it a startup that is embarking on a new journey of building a ...

LinkedIn was launched in the year 2003 as a social networking site for professionals and over the years it has redefined networking and business branding. Many industry reports have revealed that  LinkedIn is one of the top tools for improving brand recognition , especially for Business to Business (B2B) organizations. Entrepreneurs and professionals are increasingly utilizing this valuable tool for building and promoting their brands. In a recent research, 50% of B2B buyers have revealed that LinkedIn highly influences their purchase decisions. Today, LinkedIn is an active and vibrant networking hub where professionals can meet, interact, socialize and learn from each other. However, although the tool provides many opportunities for brand building, one should know the right strategies to harness its power to the fullest. Here are 8 tips on how to use LinkedIn for brand building: Build a Strong Profile Your LinkedIn profile should support your brand in essential ways. ...