Training Doyens

OVERVIEW An understanding of  what branding really is and the steps to an effective brand strategy . An understanding of how the brain thinks and the four thinking/buying styles that govern how people buy products and/or services. Examples of people and companies for each buying style. How do successful brands reach more than one buying style. How this process (BrainBranding) applies to both product/services and also personal brands. How to better communicate with prospects to make sure that your brand resonates with more of them and develops a relationship. Share Marketing Course WHY SHOULD YOU ATTEND Fear:  Many brands fail to differentiate themselves from the competition because they often try to emulate what the other successful competitors have done with similar products or services. Marketers are afraid that customers won’t recognize and value the differentiating key points of the brand and therefore they try to say the ...

OVERVIEW Creativity is important. However, you have to do your homeworkfirst. How to get to know the customer and then take risks with great creative advertising? A look at how several retailers break through the advertising clutter by researching the market first and then executing. A look at eight reasons not to be different and if you listen to the internal experts, your store will look just like the competition. WHY SHOULD YOU ATTEND Advertising executives/managers on both the client and ad agency sides: FEAR: All strive to have advertising messages that stand out but many wait till after to evaluate the results. UNCERTAINTY:  Doing your homework out front with effective brand strategy and research can minimize the risk and make the marketing message more effective and more efficient. How To Increase Market Share AREAS COVERED In depth look at why some ad campaigns fail and examples of ones that really worked because they understood the customer and the c...

OVERVIEW An understanding of what branding really is and the steps to an effective brand strategy. An understanding of how the brain thinks and the four thinking/buying styles that govern how people buy products and/or services. Examples of people and companies for each buying style. How do successful brands reach more than one buying style? How this process (BrainBranding) applies to both product/services and also personal brands. How to better communicate with prospects to make sure that your brand resonates with more of them and develops a relationship. WHY SHOULD YOU ATTEND Fear:  Many brands fail to differentiate themselves from the competition because they often try to emulate what the other successful competitors have done with similar products or services. Marketers are afraid that customers won’t recognize and value the differentiating key points of the brand and therefore they try to say the same thing and offer the same be...