OVERVIEW Social networking is important in many areas of business. Whether you are in sales, account management, operations, management, QA, HR or marketing, we all will be more successful in life, business and career if we are continually growing our personal and professional networks in real life as well as on social networks. LinkedIn is a business tool, not just a social media site. LinkedIn is also a powerful social networking tool where we can create business connections, develop and nurture relationships, discover new philosophies, ideas and best practices. Connecting with intention and purpose is one way to use LinkedIn as a business tool. The focus of LinkedIn is business professional networking, research and knowledge through the LinkedIn Publishing system. The ability to find people and organizations globally, across dozens of industries, rivals business tools like Hoovers, ReferenceUSA and Dun and Bradstreet in many ways. The added advantage of being able to s...