What do effective Amazon marketing strategies look like?
OVERVIEW With half of all product searches starting on Amazon, the reality is that brands and retailers must have a meaningful presence. Ranking on Amazon organically is more complicated and challenging than Google searches. Beyond standard keyword relevance within product listing title description, and images, there are other product attributes that must be optimized. The second ranking component is more challenging: performance. Performance criteria requiring optimization include pricing, availability, sales history and customer reviews among other components. The second method of marketing products on Amazon is via advertising. Anvil President & Founder Kent Lewis will walk through detailed optimization and Amazon Marketing Services (AMS) best practices as well as real-world case studies. From this presentation, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon. Online marketing strategy WHY SHOULD YOU ATTEND ...