Fundamentals of S.W.O.T. for First Time Managers
OVERVIEW S.W.O.T. is a key and fundamental building block in the strategic planning process for many organizations. It is a required skill in most capstone courses to graduate with a degree in Business Administration, Marketing or other types of business functions. And it is used as a common language in Most MBA curriculum. Yet it has lost some of its lustre and resilience as a defining business and strategic model over the years. In the last several decades academicians and consultants have layered the beauty and simplicity of S.W.O.T. with needless complications and contrivances that were more self-serving than functional. The end result being a lumbering kind of dinosaur that was more vestigial than practical. We will change that today! By understanding the fundamentals of S.W.O.T. and how those fundamentals can be applied, S.W.O.T. will remerge as a tremendously purposeful tool that can assist an organization in market penetration, vision/mission congruency, and a greate...