Training Doyens

Rob Laplaca Rob Laplaca Partner at Verrill Dana LLP Years of Experience:  20+ years Areas of Expertise:  Advertising, Marketing and Promotion Law, and Business Litigation Rob  is a partner at Verrill Dana LLP in its Westport, Connecticut office.  His practice focuses primarily on advertising, marketing and promotion law and business litigation. Rob represents promotional marketing agencies and major brands, including food and beverage, retail, entertainment, personal care, and professional and consumer products in a variety of nationwide marketing activities from traditional promotions and offers to social media, in-app and other on-line programs.  Rob also has unique experience representing companies engaged in cause-related marketing, including commercial co-ventures, advising clients from concept through implementation of programs in this highly-regulated area. Rob advises clients from concept development through implementation in various pr...

Kenneth Banks CEO Of KAB Marketing Years of Experience:  30+ years Areas of Expertise:  Brand Marketing Kenneth Ken Banks  brings more than 30 years of retail marketing experience to his consulting and presentations business, where he specializes in helping companies to develop effective brand strategies. A retail marketing executive with companies like PetSmart, Circuit City, Eckerd, and Procter & Gamble and advertising agencies like Doner and Fahlgren, Ken has also served on the advisory boards at both Texas A&M and the University of Florida. He has been an adjunct professor in graduate marketing studies at Schiller International University and University of Florida. Winner of numerous industry awards and author and contributor of several articles and books, Ken recently co-authored the book, BrainBranding – Activate the Brain, Stimulate Your Brand with Robyn Winters. He has also been honored with the American Advertising Federation’s Silver Meda...